Marketing Campaigns

Cantata Choir and Orchestra

Research

The Easter Cantata was an amazing experience. I worked as an intern, working the social media.
The choir had been running annually for four years, and had just started a social media page.
To help their page be as effective as possible, I researched other choirs and media that were similar.

We posted 3 times a week, with information, quotes, and videos to inspire or inform the choir and/or audience.

Holy Week post for Palm Sunday: Jesus rode into Jerusalem on a humble donkey, over palm fronds.

Holy Week post for Holy Monday: Jesus cleansed the temple, over a black and white photo.

Holy Week post for Holy Tuesday: Jesus taught in the Temple, with scripture from Mark 11.

Holy Week post for Holy Wednesday: Judas betrays Jesus for money, over gold coins.

Holy Week post for Maundy Thursday: love one another as I have loved you, over bread.

Holy Week post for Good Friday: Jesus is arrested, tried and crucified, over red flowers.

Holy Saturday post: Jesus lies in the tomb, over a stormy landscape painting.

Easter Sunday post: Christ the Lord is Risen Today, Alleluia, with white lilies.

The Goal

To effectively inform, advertise and build a social media platform.

Starting from nothing, I posted, and advertised, for 3 months.

Facebook | 0-125 followers
Instagram | 0-89 followers

Quote post in a blue frame: From death came life, from sorrow came joy; this is the hope of Easter.

Quote post on deep blue: Our old history ends with the cross; our new history begins with our resurrection.

Post: To know Christ is to know a better way to live. Take the time to know Him.

Lyrics post: The spirit speaks and so shall I, no pow'r of death can claim the crucified.

A Pope Benedict XVI quote about the joy of the Easter vigil, in a gold frame.

Quote post: The very first Easter taught us this: that life never ends and love never dies.

Performer spotlight: Ben Di Girolamo, Artistic/Managing Director, with his photo and a short bio.

Performer spotlight: Danny Di Girolamo, Artistic/Managing Director, conducting.

Performer spotlight: Christian Nielsen, Organ Soloist, seated at a piano.

Performer spotlight: Elizabeth Allen, Choreographer, with her portrait and a quote.

Performer spotlight: Dr. Don Cook, Organ Soloist, with his portrait and bio.

A Tim Keller quote about living in the light of resurrection, in a gold frame.

Quote post over a stone arch: Think of all the beauty still left around you and be happy. Anne Frank.

Martin Luther quote over tulips: Our Lord has written the promise of the resurrection in every leaf in springtime.

A quote from Elder Gerrit W. Gong about Jesus Christ understanding us in grief or joy.

Post over a sunset valley: Jesus Christ is a resurrected and glorious being.

Post over a sunset: Jesus Christ suffered in the Garden of Gethsemane and on the cross for all of God's children.

Post over ancient stone steps: Easter is a celebration of all that Christ has done for us.

The Challenge

Catching up on all the research, and content so the media page could be useful. I had limited experience and time, and had to jump right into the process.