Always Rebrand

The Goal

To redefine what pads are doing for women.
They are a regular need.
The rebrand is structured around the values of
Functionality
Responsibility &
Empowerment

Three Always Instagram posts shown on phone screens against a magenta background. — Instagram 1080x1080px (Digital)

The Challenge

Organizing the extensive product system that worked with the new rebrand values, and with what is currently in production.
I redesigned the color palette but kept the current sizing system. Reworking it to fit with the rebrand.

The product color system: Overnight in plum, Ultra Thin in pink, Maxi in coral, Flexfoam in pale pink, Emergency Pack in red, and the Overnight Variety Pack in plum.

An Always box tucked into an open white bathroom vanity drawer.

Research

In some countries periods are still a taboo, and studies show 65% of youth didn’t know what a period was before it happened.

This packaging is redesigned to be tasteful and informational. The packaging doesn’t scream “PADS” which allows the user to keep it out in the open.

The flat dieline for the small Overnight package, with plum panels and the butterfly pattern. — Dieline package design (15x15in) (Printed)

The flat dieline for the large Variety Pack Ultra Thin package in pink.

An orange Always box on a wooden bathroom vanity beside a vessel sink.

A bright bathroom with a wood vanity and blue tiled shower, with the packaging out in the open.

Media Campaign Slogan

We believe in being prepared.
We believe that discomfort should not make you pull back.
We believe that bodies are beautiful.

Providing a variety of options, something for everyone.
It’s comfortable, so you can have the confidence to push forward.
We have the necessities for you to care for your body, and to keep you feeling beautiful.

Always is there. Here to catch the inevitable. Here for you.
Buy Always pads.
We’re Always There.